Not Yours to Rebrand Long Sleeve Shirt

Not Yours to Rebrand

Long Sleeve Shirt*

Rename it. Rebrand it. Pretend history is a press release.

This design calls out the second Trump administration’s obsession with renaming America’s landmarks, institutions, and cultural touchstones as if identity, history, and meaning can be rewritten by executive impulse. The Gulf. The Pentagon. The Kennedy Center, like the East Wing of the White House, have been “flattened” into bureaucratic text, stripped of context, and treated like assets to be claimed rather than legacies to be protected.

Look closer and the message sharpens. Embedded in the type is a quiet but unmistakable

FDT.

This piece is about power, ego, and the dangerous belief that authority grants ownership over shared history. It’s a rejection of political vanity projects disguised as patriotism, and a reminder that culture doesn’t belong to presidents. It belongs to people.

Wear it as a critique. Wear it as a record. Wear it because history doesn’t need to be renamed to be defended.

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*This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!